Your pipeline growth is governed by how many reps and SDRs you can hire, ramp, and retain. Sales OS removes that governor. AI SDRs and AI Marketing Managers orchestrated into one self-improving pipeline system — production-deployed three times across PE-backed operators.
Why revenue leaders hire us
Every revenue org we walk into has the same four problems wearing different labels. None of them are fixed by buying another point tool.
01 / Hiring is the governor
90 days to backfill, another 90 to ramp, and growth drifts backward in the gap. The plan on your whiteboard assumes perfect hiring. It never is.
02 / SDR tools failed you
You tried Artisan, 11x, or a Clay build. Volume went up, inbox credibility went down, ramp-time for a human rep got harder, not easier. You don't need another bulk sender.
03 / The system doesn't learn
What works on Monday isn't captured anywhere. Your best SDR leaves and the playbook leaves with her. Nothing compounds.
What we install
Same architecture across every deployment. What changes is your ICP, your vocabulary, and the specific signals your buyers respond to. The system stays stable; the instrumentation adapts to you.
Two weeks. We map your current GTM, score candidate workflows against ROI + feasibility, and deliver a prioritized roadmap with a business case for each agent worth deploying. Refunded if we can't find $100K+ of annual value.
We redesign the workflow your agents will live inside — data model, handoffs, human review gates, performance dashboard. The agents are only as good as the workflow around them. This is where most AI SDR deployments fail; it's where ours start.
We build, deploy, and run the agents. Monitoring, tuning, upgrading as models improve, adding the next agent when the first is humming.
Prospect research, ICP scoring on buying signals, personalized outreach, multi-channel send, response handling, CRM hygiene.
Account warming, content distribution, nurture sequencing, campaign instrumentation, engagement-to-handoff scoring.
The differentiator. SDR learnings feed marketing campaign selection. Marketing engagement feeds SDR prioritization. Every cycle compounds — the system gets sharper every week it runs. This is what nobody else ships.
What changes at the P&L level
Cost per qualified meeting lands ~70% below mid-market SDR benchmarks in the deployments we've shipped. Not a pilot number — the run-rate cost after 90 days in production.
Growth projections no longer require "and we hire 4 more SDRs." Throughput scales with capacity, not headcount — you buy more agent hours when you need more pipeline.
What works on Monday is encoded into the system by Tuesday. Your best SDR's playbook doesn't leave when she does — the system keeps running it and refining it.
AE time gets redeployed from cold prospecting to strategic account work and closing. The humans stop doing the work the system does better, and start doing the work only humans can do.
Anchor case
A PE-backed operator with strong product and weak pipeline discipline. Seniors were prospecting well, juniors weren't. An offshore SDR experiment had already failed. The board was asking for an AI strategy; the honest answer was "people use ChatGPT to draft emails." We installed the Sales OS.
Questions revenue leaders ask us
Artisan, 11x, Regie, and Clay are send engines. They make outbound louder. We're not that. Sales OS is the system that surrounds send — SDR and marketing agents coordinated inside a workflow with review gates, feedback loops, and an orchestration layer that learns every cycle. The 2025 AI SDR wave proved volume without orchestration burns sender reputation. We install the orchestration.
No. We build on top of your existing stack. The orchestration layer reads from and writes to your CRM. Your reps keep working where they already work.
During the build, quality is our problem. Once the system is stable, quality is the system's problem — we measure it continuously and tune until the qualified-meeting rate beats your human SDR baseline. If it doesn't, we don't charge the retainer.
We operate within volume and warmth thresholds that protect your domain. Reply rates and inbox placement are tracked as first-class metrics. We'd rather ship fewer, better-targeted touches than spray and burn your sender reputation — that's the 2025 AI SDR lesson we don't repeat.
Cost per qualified meeting, qualified-meeting-to-opportunity rate, cycle time from first touch to opp, pipeline-per-dollar-spent. Dashboarded in real time. Reviewed monthly. If the system isn't beating your pre-deployment baseline by month three, we didn't earn the retainer.
How we work together
Diagnostic
A focused engagement that maps where your sales or product operations are bleeding — and what to build first. Fixed scope, fixed fee.
Build
Design and deploy the system. Typically a 4–10 week sprint scoped directly from the diagnostic findings.
Retainer
Embedded capacity for operators who want continuous improvement. Scope and terms defined during the diagnostic.
All engagements begin with the diagnostic. Build and retainer investment is scoped from there.
Start here
Two weeks, $5,000, a prioritized roadmap with the business case for each Sales OS agent worth deploying inside your business. Refunded if we can't find $100K+ of annual value.
Book a diagnostic