Capital Lab

Help founders make capital decisions they can defend.

Integrated designs and runs two programs for founder-support institutions. Foundations, where founders learn how capital works and decide whether and how to raise. Raise, an invite-only track for companies with the evidence to run a real process.

Why we program this way

Founders earn the right capital by building stronger businesses.

The program starts with the business: what customers actually do, how the economics work, what the company must prove next, and which capital, if any, fits. Investor materials and conversations come after that work, and they are stronger for it.

The program closes that gap and runs through the raise: why to raise, how much, what the capital must accomplish, what evidence is missing, and then the financing package and the investor process itself.

The promise

Founders leave with a clearer and more defensible answer to four questions.

  1. i

    Is institutional capital appropriate for this business now, later, or not at all?

  2. ii

    What must the company prove next?

  3. iii

    What evidence, financial understanding, materials, and relationships are currently missing?

  4. iv

    What should the founder do over the next 60 to 90 days?

The program does not promise that every participant will raise capital. It helps founders build stronger businesses, make better capital decisions, and approach the market with more evidence and judgment.

Two programs

Learn and decide first. Raise when the business has earned it.

Most cohorts hold two kinds of founders: those meeting institutional capital for the first time, and those with a business that could run a process now. One program cannot serve both well, so there are two.

Capital Lab Foundations

Learn and decide.

Capital Lab Raise

Build the package. Run the process.

For

Founders meeting institutional capital for the first time.

Companies with the evidence to run a real process.

Outcome

A defensible capital decision: whether to raise, what kind, how much, and what to prove first.

A financing package and an investor process that actually runs.

Format

Four to six weeks. Cohorts of 10 to 20 companies.

Eight to ten weeks. A small group, with experts in the room.

Admission

Open to the institution’s founders.

By invitation, based on evidence and specific criteria.

Measured by

Capital decision made and evidence produced.

Investor conversations and capital raised.

Foundations feeds Raise. Institutions can run Foundations as a recurring intake and invite companies into Raise when the evidence is there.

Startups supported by this team and program
45participating companies
$35Mraised during the program
$123M+in total funding raised to date by those companies
What the work looks likeCompanies anonymized

Behind those numbers, three different capital answers.

The same work does not produce the same answer. One company raised far less than it planned, because a sharper strategy needed less money. One raised more than it targeted, because the evidence supported the ask. Across a full roster, the answers add up over time.

Capital decision madeSoftware

A sharper market changed the raise.

The founders planned to raise $2.3 million to pursue many industries at once. Focusing on one market changed what the business needed to become, and with it, what it needed to raise.

HEALTHCARE REAL ESTATE SALES TEAMS EDUCATION MARKETING RECRUITING FINANCIAL SERVICES ONE MARKET A single buyer, a single use case. BEFORE: MANY INDUSTRIES, MANY APPLICATIONS
Healthcare
Real estate
Sales teams
Education
Marketing
Recruiting
Financial services

A single buyer, a single use case.

The product stayed the same. The company it was building became a different, smaller, more certain business.

Before: many industries, many applications
Planned raise
$2.3M

A venture-scale round for a business chasing many markets at once.

What the focused path needed
~$500K

Friends, family, and angels. Patient capital for the business they actually needed to build.

The decision
Raising less was the consequence of a better strategy, not a cost cut. The financing matched the business.
Since
The company later raised a first institutional round, publicly reported. The amount was not disclosed, and no causal link to the program is claimed.

Company names are withheld, and the industry categories shown are illustrative of a broad, multi-market plan. Figures for Company A and Company B come from firsthand records of the work, not from public filings. No claim is made that a program caused any financing outcome.

How a company gets to an answer

Know what's working. Know what to fund.

The same evidence can do three jobs. It shows the founder how the business is actually performing, it narrows the capital decision, and it becomes the explanation an investor hears.

1Understand the business
Revenue by month
$48KMRR, LAST MONTH
Customers who stay
86%STILL ACTIVE AT 12 MO
Cash and runway
9 moRUNWAY AT PLAN
Accounts by type
62 / 38SELF-SERVE / SERVICED
Illustrative dashboard · not client data

See what's working, what needs attention, and what growth requires.

2Choose the capital path
What does the business need to prove next?One specific milestone, not a list of five.
Do we need to raise to prove it?Some proof takes capital. Some takes a few more months.
What kind of capital fits?Equity, revenue, grants, or debt. The first two answers narrow it.

The evidence narrows the choice. The founder makes it.

3Have a stronger investor conversation
Investor callLive
Founder
Investor

"Here's what's working."

"Here's what we still need to prove."

"Here's what the money would help us accomplish."

Three plain sentences, each one backed by something an investor can check.
What each party receives
Founders

A written capital decision, or a process underway.

In Foundations: whether to raise, why now, the appropriate capital type and amount, what the money must accomplish, and what evidence is still missing. In Raise: the financing package and an investor process in motion.

The institution

A company-by-company operating view.

Where each company started, what it tested, what evidence changed, what remains unresolved, and the next capital milestone.

The sponsor

Evidence of the work funded.

A closing readout of participation, completed work, business evidence produced, decisions made, and remaining gaps, without pretending that a short program caused future capital raised.

What the engagement includes

A complete program, without hiring a full-time executive or assembling the expertise internally.

Program strategy and positioning

The institution's objective, target founder, sponsor story, and definition of success.

Identity and launch narrative

A name, positioning, message, and launch package the institution can take to founders, partners, and sponsors.

Cohort selection and baselining

The right participating companies, each founder's starting point, capital-path question, and most important proof gap.

Program architecture

The sequence, curriculum, operating cadence, founder tools, live experiences, and accountability system.

Senior program leadership

One experienced through-line who leads the program, facilitates the most important sessions, and coordinates experts.

High-value founder experiences

Live working sessions, selected outside operators and investors, practical feedback, and bounded one-on-ones.

Technology-enabled execution

Intake, company context, evidence collection, preparation, feedback, and progress tracking, so human time stays on judgment and relationships.

Institution and sponsor reporting

Founder progress, emerging outcomes, participant experience, and credible stories in a closing readout with a recommendation for what comes next.

One week inside the program

A sample week for one company.

Mon
Tue
Wed and Thu
Fri
The founder
1:1 coachingA working session with a go-to-market specialist on the company's next commercial move.
Live sessionDeal structure and negotiation with the whole cohort, led by industry experts.
Office hoursOpen time with the program director and operators to work through what is in the way.
Big Rock check-inWas the week's Big Rock hit or missed, what was learned, and the commitment for next week.

Every company names one Big Rock each week and answers for it on Friday. That cadence is what moves the businesses forward.

What your team does

  • Select participating companies. We advise on criteria.
  • Provide and participate in the communications channel.
  • Confirm the outcomes, targets, and goals.

What we do

  • Design the program: scope, schedule, company criteria, and measurement plan.
  • Build the curriculum and founder tools around the selected companies.
  • Lead the live sessions and founder coaching, and bring in the specialists.
  • Track progress and prepare the closing readout for your team and sponsor.
The arc

Building businesses that earn the capital they need.

One version of the ten weeks. The sequence is built around the cohort, so the emphasis and the order shift with what those companies need.

  1. Weeks 1 to 2

    Capital, decoded

    Venture math and how funds actually make money. Types and sources of capital, from customers and grants to angels, venture, and debt. Deal basics. Each company decides what capital is for and whether outside capital fits now, later, or not at all.

  2. Week 3

    Understand the deal

    Terms, ownership, dilution, and control. How a financing would work for this company and what the path requires the business to become.

  3. Weeks 4 to 6

    Build the operating muscle

    The metrics that matter and an operating dashboard for each company. Best-in-class go-to-market and product specialists work directly with the founders, and the company starts running the way its future capital partners expect.

  4. Week 7

    Pressure-test the business

    Guppy Tank. Investor pitches and feedback sessions with operators and investors who say what they actually think.

  5. Week 8

    The financing package

    Financial model, data room, deck, and the rest of the materials a serious process requires, built from the evidence the company now has.

  6. Weeks 9 to 10

    Run the process like a pro

    Investor CRM, network activation, investor feedback and iteration, and closing. Companies that are ready go to market. Companies that are not leave with the plan that gets them there.

Foundations covers the first four phases in four to six weeks. Raise runs all six with a smaller group and spends most of its time in the last two. Exact length depends on the cohort and the local capital calendar.

Who founders work with

True experts, in the room.

Go-to-market

Best-in-class GTM specialists.

Work directly with each company on positioning, pipeline, pricing, and the sales motion that fits the business.

Product

Best-in-class product specialists.

Sharpen what the company builds next and how it proves customers want it.

Capital

Operators and investors.

People who have raised, deployed, and returned capital, giving direct feedback rather than encouragement.

How progress is measuredIllustrative cohort

Companies leave further along as businesses, and some leave raising.

Most companies start without a capital plan. The program records where each one starts, the work completed, the evidence produced, and where it finishes: a clear decision, evidence investors can check, a financing package, or an active raise.

Illustrative, not program results. Actual measures are agreed before kickoff and reported to your organization first.

Funding and contracting

A fixed scope, agreed before kickoff.

Each program has a defined cohort, schedule, scope, fee, and division of responsibility. Programs may be funded directly or through a corporate sponsor, foundation, or economic-development grant.

Fit

Who this fits.

A good fit

  • Incubators, accelerators, university venture centers, and regional innovation organizations supporting early-stage companies.
  • Leadership teams that see capital readiness as a real gap in their current programming.
  • Organizations with funding in place or a credible path to a sponsor, foundation, or grant.
  • Teams that want an experienced outside lead to design and run the program.

Probably not

  • Organizations looking only for speakers or a set of curriculum files.
  • Cohorts made up mainly of idea-stage founders without a product or early market evidence.
  • A single company that needs intensive operating or fundraising support.
  • Organizations expecting a guarantee that companies will raise capital.
Questions
Does this work outside your home market?

Yes, if the program is built around the local companies, investors, events, and sponsor priorities. Your team owns those relationships. We design and run the program with that local context.

What if the companies are at different stages?

That is why there are two programs. Foundations takes founders who are new to institutional capital. Raise is invite-only for companies with the evidence to run a process. Many institutions run Foundations as a recurring intake and invite graduates into Raise.

What if we do not have a sponsor yet?

We can help turn the need, program design, expected outcomes, and budget into a short sponsor brief. Your organization owns the sponsor relationship and funding decision.

Who sees the final readout?

Your leadership reviews it first. The sponsor version and the measures it includes are agreed before kickoff.

Planning a capital-readiness program?

Tell us about the founders, the gap you are trying to close, and how the work may be funded. We can tell you quickly whether the program fits.

Discuss a program

Or email contact@getintegrated.ai