Field Guides.
Clear explanations of capital and ownership decisions that are easy to misunderstand and expensive to get wrong.
For founders
Field Guide: Raising Capital
Investor fit, proof, process, terms, dilution, and whether venture capital is actually the right path.
- How investors decide
- Who to talk to
- What proof unlocks what money
- How much to raise and at what price
- Running the process
- Deal basics and dilution
- Whether venture capital is right for the business
Field Guide: Selling Your Business
Counterparties, price versus proceeds, rollover, seller notes, earnouts, process, and life after closing.
- Who is across the table
- Terms that change the outcome
- From headline price to cash at close
- Rollover, seller notes, and earnouts
- How a sale runs
- What to prepare before engaging